Áron Balogh

You’re on the bus, looking around, and you notice: from elderly ladies to high school students, everyone is staring at their phones. You remember it wasn’t always like this – before the victory of the attention economy, these same people used to watch the world through the window. Then you recall how much your 1% billboard campaign cost last year, and wonder how many people’s attention it actually managed to capture.

Today, at least 82% of people in Hungary use the internet daily – and this percentage is even higher among younger or more educated groups. On average, a user spends 4 hours and 37 minutes on their phone every day – mostly on social media, news, and messaging apps.

So it’s no exaggeration to say: if built right, a mobile-optimized digital campaign can reach almost anyone.
That’s where I come in.

My goal in working with you is to make your cause stand out in this competition for attention – not by being louder, but by being smarter. I help build the digital systems that allow you to reach, engage, and retain your audience: through ads, email campaigns, social media, or online fundraising. With a data-driven mindset, innovative tools, and continuous campaign optimization, I can increase your online visibility and ensure your message reaches not just more people – but the right people, at the right time.

HOW CAN I HELP?

I offer digital solutions that help nonprofit organizations increase their reach, engage their audience, and operate sustainably. From strategic planning to data-driven optimization, I provide support in all areas to ensure that important social causes reach as many people as possible.

Digital Community Building

I help optimize audience reach and retention through tools such as database building, email marketing (EDM), social media, and content distribution. Additionally, I support the setup and fine-tuning of EDM campaigns with A/B testing and analytics to maximize their effectiveness. The goal is to ensure that organizations maintain continuous engagement with their followers and supporters while reaching the widest possible audience with their messages.

ONLINE FUNDRAISING

I develop digital fundraising strategies that ensure the long-term sustainability of organizations. By combining social media, email marketing, and PPC advertising, I help increase reach and encourage both one-time and recurring donations. Through data-driven optimization, I continuously refine each campaign to achieve the best possible results.

ADS & DATA ANALYSIS

For long-term growth, I build automated marketing systems and digital processes that enhance the efficiency of organizations’ online operations. Using PPC campaigns and advanced analytics, I optimize ad performance, reduce unnecessary costs, and increase conversion rates. Through personalized, data-driven strategies, I save time and resources while maximizing efficiency.

DIGITAL STRATEGY

I help develop a comprehensive digital strategy that defines clear directions and tools for enhancing an organization’s online presence. Tailored to specific needs, I determine which channels and tools to use, how to increase reach, engage the audience, and establish a sustainable digital operation in the long run. Throughout the collaboration, I provide concrete steps and actionable plans that support effective online operations.

Online Audit

I assess and analyze an organization’s current digital presence, including its website, social media, paid advertisements, and email campaigns. Based on data and competitor analysis, I provide concrete recommendations for improvements to help the organization reach its target audience more effectively and increase engagement. The goal of the audit is to maximize the potential of existing resources and provide clear recommendations on areas for development to enhance the organization’s digital presence.

About me

I began my career as a social worker and have been working in the nonprofit sector for nearly 15 years, advocating for various social causes. I gained experience in homeless services, child protection services, and community homes for people with mental illnesses in both Hungary and the United Kingdom. Later, I worked at an international research and educational institute before turning to activism, spending four years at aHang, where I focused on fundraising, online campaigns, and data-driven digital strategy development. Currently, I am part of the SOS Children’s Villages team as an Online Growth Expert.

Throughout my career, I have learned and mastered the digital strategies and techniques used by international nonprofit organizations to make social issues widely visible, engage communities, and build sustainable support bases. In the nonprofit world, efficiency and smart resource allocation are key, so I have developed expertise in optimizing advertising, email campaigns, and analytical tools to maximize impact.

I work with data-driven marketing strategies to bring greater attention to social causes. I have an in-depth understanding of the nonprofit sector and the challenges that nonprofit organizations in the digital space. Using tools such as Google Tag Manager, Google Analytics 4, Looker Studio, Meta Ads, and Google Ads, I ensure that valuable content and messages reach the widest possible audience.

I support nonprofit organizations and through digital strategy planning, online community building, fundraising, advertising campaigns, and data analysis, helping them achieve their goals more effectively. I believe that strategic thinking, a data-driven approach, and creative campaign planning together have the power to drive real social change.